Well, it's here: paid information security product placement inline with television content. Perhaps to counteract the "TiVo effect" - where viewers like myself employ technology to skip over advertising content, savvy companies are placing products more and more frequently.
Security is probably one of the best markets to product-place in, also. After all, think of all the "cop shows" out there. Can't you just imagine CSI Grissom sitting down and cranking open an instance of EnCase to look for evidence to nail a shady perp? For some green, EnCase could get this message out:
Grissom: Any progress on the Jacobson case?
Stokes: The data's all on the victim's computer. Typically, it would take weeks to go through and analyze the files, but we've sped up the process with EnCase and hit paydirt. Looks like he was into all kinds of underworld dealings.
Grissom: Good work, Nick.
Or for the right price, Harlan Judd (Eyes) could be stymied by an "unbreakable" Oracle database while trying to gain access to critical data on a case:
Judd: Get me access to that data! Now!
PI Lackey: No can do, boss. It's all in an Oracle DB. We can't hack it; it's just plain "unbreakable".
Judd: What about the clients. Can we hack them?
PI Lackey: Well, I guess so.. they're all running Windows, so yeah... they're vulnerable.
Judd: Get on it.
Anyway, it's obvious someone over at Cisco is clued-in. Not that I necessarily trust the message, mind you. But it is interesting to see happening.
Posted by Ed at May 19, 2005 11:02 AM