If you're not reading it already, I highly recommend reading Mike Rothman's Daily Incite. Today, he's got an awesome take on the fluffy "research" Yankee put out yesterday - and trust me, somebody needs to take Yankee to task for it. Anyway, check this out:
I love it when analysts tell us what we already know, and then try to spin in into why customers should buy their services. Yankee Group is today's offender. They did a survey (you know how much I like surveys) of some small business owners and amazingly enough SMB folks are worried about security. WOW! They also end up deferring some security investments because of budgetary issues. Shocker! The insurance gets deferred because they have to pay the electric bill. Then an association of VARs points to the Yankee survey to highlight the "dangers" of taking security advice from peers. Of course, what they need are VARs to tell them exactly what to do, which amazingly correlates to which vendor is providing the best SPIFFs this month. Sometime marketing folks make me nuts.