I'm glad that the mainstream press is starting to wake up to the FUD that people like Verisign, Symantec, and McAfee are pumping out. The Forbes article Fraidy Cat Marketing describes in detail how companies use things like the Sober worm, Kama Sutra, and so on (err... phone-borne malware perhaps) to generate product buzz.
Have you ever seen a stronger admission of guilt than this quote from Vincent Weafer over at Symantec:
"To get attention, you pick something new and say the sky's falling down,"
It's true... And props to Symantec for admitting that they're doing it. Now if they could just spin it down for a bit...