Wow, all this news about Symantec's Security 2.0: it was covered in the Register, in news.com, in Information Week and so on. Apparently calling the malware problem "solved", John "we're more than antivirus" Thompson is apparently moving the firm in an entirely new direction (for them) - a direction that has them concentrating on transactional elements of information security rather than platform aspects; a strategy of trust rather than a strategy of fear. Interesting. But what's more interesting than that, in my opinion, is the change to the way that Symantec typically does business.
In past, for example, we've seen a typical pattern emerge in the way that Symantec approaches building the enterprise portfolio - we've seen them buy products to round out the portfolio like Veritas or BindView and we've seen them buy service companies like @stake. However, this new strategy of partnership with service companies in combination with development (rather than purchase) of new products is a new one. I'll be curious to see if it works the way Thompson is hoping. I'm also interested to see what type of marketing dollars Symantec is willing to spend to get the kind of adoption that they need for the products to be a success. I guess we'll have to wait and see...
Posted by Ed at October 16, 2006 10:48 AM | TrackBack