<a href="http://www.nwfusion.com/news/2003/0514ftcforum.html">FTC forum: Internet users want cheap privacy</a>

“Internet users want to keep their personal information private, but they want privacy tools to be cheap, easy to use and nearly invisible.”

Well, yes, don’t we all. But there’s the old catch-22 that’s been dogging security and privacy for years: if customers won’t pay for the technology, where’s the incentive for vendors to provide it? Easy to use and invisible tools have a much better chance of coming market if end-users are willing to pay.