Why I don’t trust E&Y

What is it exactly, do you suppose, that Ernst and Young sells its clients? If you said “auditing services” or “consulting”, you’re right, but I’m asking a more general question than that. To get to the heart of the matter, why would you listen to E&Y moreso than you would listen to your neighbor, a cousin, or that dude on the street that talks to himself?

The answer is Trust. That’s what they sell. At the core of the purchasing decision is the degree to which you do or don’t trust E&Y to deliver the goods – and the confidence that you have that they will add value. They know it, too – take a look at their Overview: “…integrity and professional competence are the cornerstones of our global organization. We work hard to earn and maintain our clients