Comments on: More about vendor research http://www.securitycurve.com/wordpress/archives/414?utm_source=rss&utm_medium=rss&utm_campaign=more-about-vendor-research Thu, 26 Jan 2012 14:33:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Mike Rothman http://www.securitycurve.com/wordpress/archives/414/comment-page-1#comment-21 Mike Rothman Thu, 20 Jul 2006 22:36:25 +0000 http://securitycurve.com/wordpress/?p=414#comment-21 Hey Ed, You are exactly right. Having been particularly guilty of doing all sorts of surveys when I was on the vendor side, they are data that is 1) easily accessible and 2) create a "need" within the customer base for your stuff. Fact is, many of those data points are used to help internal champions for your stuff sell it internally. There is a press hook as well, because as we all know, the media will pretty much right about anything nowadays. I'm probably offender #1 on that. Mike. Hey Ed,
You are exactly right. Having been particularly guilty of doing all sorts of surveys when I was on the vendor side, they are data that is 1) easily accessible and 2) create a “need” within the customer base for your stuff. Fact is, many of those data points are used to help internal champions for your stuff sell it internally. There is a press hook as well, because as we all know, the media will pretty much right about anything nowadays. I’m probably offender #1 on that.

Mike.

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