Cloud of Smug Centered over Apple HQ
Posted by Ed in Analysis on Aug 28, 2006
Did you ever see that South Park episode where everyone was so self-satisfied from driving hybrid cars that a gigantic cloud of Smug formed over South Park and threatened to cause the end of the world? People were going around saying things like “I prefer to be part of the solution rather than part of the problem” and holding themselves up on a pedestal because they’re so great. Something about that scenario reminds me of Apple’s recent marketing. Here’s what I mean.
Back in the day, when Apple went live with their new message about how they’re better than everybody else because they don’t have the same quantity of malware, I thought it was only a matter of time before they got slammed. However, they didn’t get slammed. In fact, I don’t know what the bad-guys are doing, but not only has this message not caused Apple any pain, but it has actually been so successful that they have expanded it to further emphasize their contention that there is no malware for the Mac. This time, the PC dude is wearing a trench coat and trying not to be recognized because of all the spyware while the Mac guy is just relaxed and at peace. Apparently, Mac’s don’t get malware, and they don’t get spyware. Behold the power of marketing.
Not only do they not get malware now, but Infoworld has taken it a step further in their recent longwinded diatribe about why the Mac is has superior security and can’t get spyware/worms (apparently, the architecture of the Mac is so superior that malware just “can’t happen under OS X”.) Not that these arguments have any technical merit: I won’t go into all the reasons why this kind of thing is specious again, since I’ve done it so many times in the past… but, trust me, there is absolutely no technical reason why malware won’t run on a Mac. It will, I guarantee it. No matter what the bloggers over at Infoworld tell you, all general purpose PC’s can get malware. It’s just plain logic.
Look, computing platforms are built to allow the user to manipulate the environment, right? And if a user can do it, a user’s agent can do it. And since there is no way to know user intent programmatically, if a user’s software agent can do it, malware can do it. For example, if a user can install software that gets launched at boot and uses system resources, then spyware can install software that gets launched at boot and uses system resources. If a user can reformat the disc, malware can reformat the disc. But buy in to Apple’s message, and it seems like there’s something magical about Mac that defies this – somehow once software is undesirable to the user, it can longer be installed on the system. Bull. Sooner or later, people buying Macs based on these flawed assumptions marketing by Apple will get a wake-up call, and I think it sucks that Apple’s capitalizing on these false claims in the meantime.
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http://anti-virus-rants.blogspot.com kurt wismer
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http://infosecplace.com/blog Michael R. Farnum
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mcloki
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Marcos
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daddydoodaa
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http://www.securitycurve.com Ed
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http://mart.ozmac.com Martin Hill
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http://mart.ozmac.com Martin Hill
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newenglander
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cake
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max
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JH
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j
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Dan
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http://www.securitycurve.com/ Ed
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jbelkin
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http://www.securitycurve.com/ Ed
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http://nonsuchworks.com Dan
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http://anti-virus-rants.blogspot.com kurt wismer
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Peter
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http://www.securitycurve.com/ Ed
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mcloki
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Dan
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http://anti-virus-rants.blogspot.com kurt wismer
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Peter Urb
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http://anti-virus-rants.blogspot.com kurt wismer
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John L
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OS11
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Anonymous
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http://www.trustedlearning.com Winn Schwartau
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http://mogcow.blogspot.com Mogcow
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http://www.securitycurve.com/blog/archives/000481.html Security Curve Weblog


