Awesome Stuff on the Daily Incite: Analyzing the Analysts

Posted by Ed in Analysis on Oct 9, 2006

So, I came across an interesting article today on Mike Rothman’s Daily Incite about how Forrester is profiling analysts and sorting them into different categories based on their “archetype” (according to Forrester, the archetypes are Advocates, Strategists, And Evangelists). Anyway, it’s interesting stuff…

Seeing this got me wondering about how scientific Analyst Relations is as a discipline and how far AR people take it; for example, when I see stuff like the Tekrati analyst directory, I start remembering scenes from “Runaway Jury” and wondering how intrusive people get. John Simonds had an interesting take on his blog about what makes for good AR. His approach (get analysts what they need and be generally forthcoming about your company) isn’t intrusive and seems like common sense to me. On the other hand, Azul Partners’ Spark Newsletter recommends vendors “develop an in-depth understanding of the analyst compensation structure at all of the major firms” and claims that AR is a “high stakes game of influence”. Now that’s waaaaay too intrusive.

http://www.securitycurve.com/blog/archives/000462.html Security Curve Weblog

Humble Pie: No offense to Tekrati

Time, once again, to eat the humble pie. The other day, I posted an entry referencing the Tekrati analyst directory in the same breath as invasive AR activities and the “Runaway Jury” movie. It was brought to my attention after the fact that my post co…
http://weblog.tekrati.com/ Barbara

Please explain why you say, or at least clearly imply, that the free and subscription Tekrati directories are part of “invasive” AR tactics.

I am publishing two free and one low-cost, centralized directories of company and analyst info that’s pretty much distributed across hundreds of analyst public websites.

Why is it that you are drawing a straight line between my efforts to make a meager living by saving people time in doing search and format tasks on one end, and a movie about illegal tactics interfering with the American legal system — on behalf of firearms manufacturers and against a high school slaying, no less?
http://www.securitycurve.com/ Ed

Hmmm… Actually, I didn’t mean it that way, and in retrospect, I can see why you’d be irked about it if that was what I meant. Actually, all I meant was that I looked at what Mike wrote, saw your list and said “here’s a place that has non-intrusive publically-available information, I wonder if there are other places that aren’t Tekrati that have more intrusive stuff?” I’ll go ahead and post an update to make sure folks know I didn’t mean to do you folks down.