TJX: Everything must go (even your data)

Posted by in Analysis on Jan 22, 2009

That’s right, you guessed it – TJX is currently holding their “we lost your data, now give us your money” sale. They’re calling it their customer appreciate sale and it’s going on right now.

Originally, the 15% off sale was supposed to be part of the settlement over the loss of all that credit card data. Turns out they didn’t have to do it, but they decided to anyway. And why not? Free publicity for their sale, and they still make money at that rate anyway. Don’t think of it as them losing your data – think of it more as them selling it in order to hold a second presidents’ day sale.

I wonder if Heartland will discount their services now too?

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